Highlighting the full power of J Media, this campaign has content streams across multiple digital platforms. Inspired by the Allianz messaging of flexible products to suit everyone, J Media developed an accessible stream of content built with our specific audiences in mind.

Covering a variety of topics, our 'Securing Your Future' series of 12 surveys on behalf of Allianz were presented to our audience over the course of a year and provided crucial insights to the client. As well as the surveys, our high impact targeted carousels offered up bespoke creative that generated audience buckets for each carousel which included car, home, young driver, renters and landlord insurance. All avenues that wanted to be explored by the client.

In recent months, we’ve continued to grow with Allianz in partnership, showcasing their home insurance products through our bi-weekly Home Magazine offering and creating bespoke video content through our Best Drives collaboration.

Another standout aspect of this campaign was the brand new product integration on Daft. With the ‘You Map It’ tool, we enabled users to circle an area of interest on the map and instantly pull up all available properties within that area for the user to browse.

For more information get in touch: hello@j-media.ie

Our Castle Leslie campaign showcased the ultra-luxurious surrounds of one of the most breathtaking castle accommodations in the country. From the period splendour of the castle to the restored 29-bedroom lodge, this campaign was focused on showcasing potential visitors how they could spend their time. We utilised a competition element to encourage excitement and engagement and had mass participation as a result.

By focusing on specific seasons, we were able to hone in on the value of our audience searching for 'getaways' and 'gifting' - this campaign was all about highlighting the romanticism and beauty of a home-grown, award-winning, hotel. Our native articles sat proudly in the main river of The Journal and we were keen to highlight that it wasn't simply a hotel visit but an experience. We were sure to execute the messaging that it’s one of the most decorated hotels in Ireland, as the last twelve months saw the Estate scoop fifteen awards, including three alone at the Virgin Media Gold Medal Awards. All of this content was key to creating this bespoke campaign.

For more information get in touch: hello@j-media.ie

This multi-faceted campaign was rooted in education and information around Ireland's new Deposit Return Scheme. By utilising our Digital Insert, One Touch Video and Native Quiz products, we engaged with our audience and delivered the message cohesively.

Spread across two phases, this campaign was broken up into an educational opening phase, which gave valuable information to our audience about the Re‒turn scheme, and a follow up portion which was an update on how the initiative was performing in Ireland and how we stacked up across Europe. One of the standout aspects of this campaign was the dwell time on our video offerings, which surpassed our KPIs and really showcased the value and attention we were bringing to the client's campaign.

For more information get in touch: hello@j-media.ie

Our campaign with Glenveagh has been a robust and long-term partnership that's committed to positioning Glenveagh as a premium lifestyle brand as well as the number one new-build location for potential homeowners to buy. Through video content, native editorials, lived-experience and the power of community, our entire goal with this campaign was to lead our audience at J Media through the process of finding and buying their dream first home.

Through articles, we broke down and humanised the entire process, this ensured connectivity with our audience. We married straight informative pieces with factual information on energy efficiency, sustainability, quality when it comes to the homes on offer, as well as aspirational interior pieces and first-person pieces from First Time Buyers who were able to showcase their own journeys. Our video content arm of this campaign focused on community, loving where you live, and showcasing the locations across the country that you could be enjoying with your family if you bought with Glenveagh.

The trusted J Media brands lended themselves to this campaign by leaning into the process of purchasing a home, knowing that it can be a daunting experience and creating a safe space for our audience to learn more. Utilising the power of Daft was also a key component to this campaign, with sponsored email alerts, we delivered messaging directly into the hands of prospective consumers.

For more information get in touch: hello@j-media.ie